I remembered those famous words spoken by Shakespeare’s Juliet when I returned to the Fort Myers / Cape Coral, Florida area to conduct international real estate after some extensive traveling.
“What’s in a name? That which we call a rose
by any other name would smell as sweet.”
I found myself with my license hanging in a fine small brokerage firm filled with good people and friends, but not an office focused on home sales opting for rentals instead. This arrangement was fine when I was selling properties by referral only and not focused on growing my real estate sales business as I am now. It was not an ideal situation for my business or my customers. I also couldn’t help but notice as I approached new clients, even with my credentials, it was more difficult to get my foot in the door mainly due to being someone unknown and working in an unknown real estate office. Driving down the streets in Southwest Florida I noticed a large number of new signs in yards from tiny independent real estate companies. As I looked into some of the properties listings, I found that the entire brokerage firm was mainly centered around a couple agents selling to their family and friends. I respect that willingness to take on the challenge and risk of running a brokerage firm. There was once a “Michael Nolan and Associates Inc.” out there in the past. We are all Realtors and “What’s in a name?” right? Romeo’s name was insignificant to Juliet, (granted he wasn’t trying to sell her home), but is a good agent working under a small, local office name just as effective as one committed to a well known international real estate organization? I have found by working both inside major real estate companies and as an independent agent that there is no substitute for the support and tools of an international real estate company. These companies offer an incredible amount of tools and benefits for the agent to offer their customers that will never be matched by a local real estate business. I know there are small companies with big advertising and technology just as mine was once and some of my friends in the business are now. Even so, more times than not it is still another agent who will bring the buyer for your listing and that agent is typically from a major brand real estate company because of the global brand recognition and trust they have rightfully earned with the consumer. That which we call a house for sale is in itself more sweet to the buyer when it is listed with a real estate company that presents it to the market in the best possible fashion thanks to the trusted major name brand marketing tools utilized by a professional agent.
By now you’ve likely guessed I have switched to a major real estate organization. Recently as I was interviewing potential brokerage firms for myself. My real estate brokerage firm of choice is Royal Shell Real Estate. Make no mistake, most all real estate in Florida is a part of the global real estate market. We are a growing destination for the world. Visit my website www.FloridaLuxuryBroker.com to see just some of the benefits I can offer just by my affiliation with Royal Shell Real Estate. Contact me anytime to discuss how this affiliation along with my experience and knowledge makes me the best choice for your real estate transaction representation.