A large part of the real estate business for agents has always been about getting the listing. Sending the postcards, making the presentation even making cold calls if need be. As I built my real estate business that was an important part of my work as well. When I began to specialize my real estate work into luxury homes, listings became more than just a piece of inventory to be placed in a file and on the Internet like most home listings are handled. Luxury homes need to be presented and advertised in the correct fashion to the right clientele. Advertising a million dollar home in a book that is only found in the discount store exit or a web site that no one sees is not usually going to put the information in the right hands. The right real estate marketing is a skill developed over years of practice, media contacts and web site positioning. It is also a very large monetary investment to advertise a luxury home properly which is another reason many agents should not attempt it for their clients sake.
As the real estate market changed over the past few years my business adapted. Why would I want to take on a listing that was dropping in value on a daily basis which drove off most all buyers. I consider every real estate listing into my business as an investment which I expect to make a return on. I only market a property the right way, so if I expect I will spend $20k to $30k in marketing for a luxury property, I will also expect a sale in a reasonable amount of time at or close to the price we set. For quite a while that has been a very difficult formula to justify when making this investment.
This year real estate buyers from around the world have realized the housing market in Fort Myers and Cape Coral has reached a price point that makes sense again and have slowly begun investing again in our properties. Many sellers have also realized they can sell their home at a fair market price and still be in great financial shape because their next home they buy, no matter where it is, can now also be purchased at a very good price. There are still the real estate sellers holding out and wishing for that extra few hundred thousand dollars or more that we just cannot justify with the facts. Those people will have to wait until the next market peak to sell their property at that price. The sellers with realistic expectations and who are willing to work with facts for the purpose of actually selling a property are who I am willing to work with now.
As I mentioned in another article, I put together a business plan to sell your property. We will meet and discuss your property and your expectations. I will tell you what I will do for you and my expectations as well. We will decide on a sale price that will make you competitive in the marketplace, come to terms on a listing contract and then the fun begins. I do mean fun too; I enjoy bringing a property to the real estate market. I use some of the most unique and high exposure real estate marketing tools on a local, national and international level. The property will be exposed to all Realtors as there is a great possibility one of them will bring our buyer, but our marketing is targeted to the right clientele where ever they may be whether it is Miami, the Northeast, Lake of the Ozarks or California. I also have contacts in Canada, Germany, the UK and other locations across the planet where our clients come from.
To find out more and to contact me about listing your property, go to my web site www.FloridaLuxuryBroker.com or call 239-878-0637.